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Facebook, Walmart and How Companies Shouldn’t Set Up in the Metaverse

Facebook’s “pivot to video” destroyed businesses that went along. The metaverse could be a repeat act.

Updated Jun 14, 2024, 4:44 p.m. Published Jan 5, 2022, 7:16 p.m.
A WalMart demo of virtual-reality shopping, first produced in 2017, has been making the rounds again as an example of the Metaverse. (WalMart/YouTube)