Nike


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What Does Web3 Actually Mean?

Brands like Nike, Starbucks and Gucci have started to make big bets on Web3 through non-fungible token (NFT) sales or metaverse activations. Web3 has also been increasingly adopted in the crypto industry to refer to the future of the internet. So what does this futurist vision actually mean? CoinDesk's Doreen Wang explains.

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Web3

A plataforma Web3 da Nike .SWOOSH recompensará criadores por designs de tênis virtuais

A marca global de artigos esportivos está oferecendo um prêmio em dinheiro de US$ 5.000 e uma chance de colaborar com designers da Nike em um tênis virtual exclusivo.

(David Peperkamp/Getty Images)

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Polygon Studios CEO on Partnership With Starbucks

Polygon’s business-development team has managed to land partnerships with major brands entering the Web3 space, including Nike, Reddit, Meta and Robinhood. Polygon Studios CEO Ryan Wyatt, who made CoinDesk's Most Influential 2022 list, discusses the details of their latest collaboration with Starbucks and his outlook for mainstream adoption of crypto.

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Opinioni

As marcas salvarão a Cripto? Tenha cuidado com o que você deseja

Plataformas legadas e megaempresas estão ajudando a levar as estruturas de blockchain ao mainstream, mas precisamos construir deliberadamente sistemas sobre os quais essas máquinas corporativas T possam exercer controle.

(Rachel Sun/CoinDesk)

Web3

Nike corre para a Web3 com a nova plataforma .SWOOSH

A mais recente iniciativa da gigante do calçado Web3 permitirá que os membros da comunidade criem e negociem seus próprios itens colecionáveis digitais.

NIKE high top sneaker in neon lights (Unsplash)

Video

Nike and Hermès File Lawsuits for Trademark Infringement as Fashion Collides With NFTs

Nike has filed a lawsuit against online sneaker reseller StockX for selling unauthorized images of its shoes in the form of non-fungible tokens (NFTs). Separately, Hermès filed against Mason Rothschild after it created NFTs of the luxury designer’s famous Birkin handbags, called “MetaBirkins.” “The Hash” squad discusses the intellectual property implications for tokenizing fashion.

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Nike Purchases NFT Fashion and Collectibles Startup RTFKT

NFT collectibles and fashion startup RTFKT has been acquired by multinational footwear behemoth Nike. Nike has been exploring blockchain tech since 2019, including patenting tokenized shoes. "The Hash" team discusses the implications for Nike making a major move into the metaverse in another step that accelerates Nike's digital footprint.

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Mercati

Nike e Macy's realizam teste de blockchain com o RFID Lab de Auburn

Blockchain pode ajudar grandes marcas de vestuário, da Nike à Macy's, a compartilhar melhor seus dados de produtos na cadeia de suprimentos de varejo, de acordo com um novo white paper do RFID Lab da Auburn University.

A university research center found a blockchain tracking tool could aid retailers share product info across supply chains. (Image credit: Allan Gulley/RFID Lab)

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