Nike


Consensus Magazine

Ron Faris at Nike Is Running With Web3

As many corporations shied away from blockchain-powered initiatives this year, Nike has been quietly building a model for how brands can use a Web3 backend to gain new audiences.

Black and white image of Ron Faris

Consensus Magazine

Ron Faris en Nike está corriendo con Web3

Como muchas corporaciones rehuyeron las iniciativas impulsadas por blockchain este año, Nike ha estado construyendo silenciosamente un modelo sobre cómo las marcas pueden usar un backend Web3 para ganar nuevas audiencias.

Black and white image of Ron Faris

Consensus Magazine

Ron Faris chez Nike fonctionne avec Web3

Alors que de nombreuses entreprises ont renoncé aux initiatives basées sur la blockchain cette année, Nike a discrètement construit un modèle sur la façon dont les marques peuvent utiliser un backend Web3 pour gagner de nouveaux publics.

Black and white image of Ron Faris

Consensus Magazine

Ron Faris di Nike corre con Web3

Poiché quest’anno molte aziende si sono allontanate dalle iniziative basate sulla blockchain, Nike ha tranquillamente costruito un modello su come i marchi possono utilizzare un backend Web3 per acquisire nuovo pubblico.

Black and white image of Ron Faris

Publicité

Consensus Magazine

Ron Faris sa Nike Is Running With Web3

Habang umiiwas ang maraming korporasyon sa mga inisyatiba na pinapagana ng blockchain ngayong taon, tahimik na gumagawa ang Nike ng isang modelo para sa kung paano magagamit ng mga brand ang isang backend ng Web3 upang makakuha ng mga bagong audience.

Black and white image of Ron Faris

Web3

Crypto for Advisors: Innovating Legacy Programs with Blockchain

In this week's issue of Crypto for Advisors, learn how brands are leveraging blockchain to innovate loyalty programs.

(Ashkan Forouzani/Unsplash)

Web3

How Gaming, Loyalty and Entertainment Are Adapting to the Rise of NFTs and Web3

The gaming, entertainment and loyalty industries are poised for big changes, thanks to Web3 tech such as NFTs and DAOs. We talk to the experts on how. Plus, Nike and Puma announced new digital partnerships that show Web3 is still kicking.

"Airphoria" (Nike/Epic Games)

Web3

Nike Brings .SWOOSH to Fortnite's 240M Users With 'Airphoria' Virtual Experience

All Fortnite players who visit the virtual Air-Max-themed island for 10 minutes or more will receive the Air Max 1 '86 Back Bling digital sneaker.

Fortnite's Airphoria experience. (Fortnite)

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Web3

Sotheby’s Golden ‘Goose’ Sale and Mercedes Benz Puts NFTs in Motion

Sotheby’s will sell Dmitri Cherniak's landmark NFT at a live auction this month, while Mercedes Benz released the 'Maschine' and Nike teamed up with EA Sports.

Dmitri Cherniak's Ringers #879 "The Goose" (Sotheby's)

Web3

Nike Is Bringing Its .SWOOSH NFTs to EA Sports Games

The sportswear giant and game publisher Electronic Arts are partnering to build new immersive experiences in the EA Sports gaming ecosystem.

(Visionhaus/Getty Images)

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