Starbucks odyssey


Finanças

Polygon Labs Paid $4M to Host Starbucks' Failed Foray Into Crypto: Sources

The blockchain developer gave the coffee giant a $4 million grant as part of their 2022 deal to build an NFT-powered loyalty program that is now being shuttered.

GoToVan/Wikimedia Commons, modified by CoinDesk

Finanças

Polygon Labs pagou US$ 4 milhões para hospedar a incursão condenada da Starbucks na Cripto

O desenvolvedor do blockchain deu à gigante do café uma doação de US$ 4 milhões como parte de seu acordo de 2022 para construir um programa de fidelidade baseado em NFT que agora está sendo encerrado.

GoToVan/Wikimedia Commons, modified by CoinDesk

Finanças

Polygon Labs a payé 4 millions de dollars pour accueillir l'incursion vouée à l'échec de Starbucks dans la Crypto

Le développeur de blockchain a accordé au géant du café une subvention de 4 millions de dollars dans le cadre de son accord de 2022 pour créer un programme de fidélité alimenté par NFT qui est maintenant fermé.

GoToVan/Wikimedia Commons, modified by CoinDesk

Finanças

Polygon Labs ha pagato 4 milioni di dollari per ospitare l'incursione di Starbucks nel mondo delle Cripto

Lo sviluppatore blockchain ha concesso al colosso del caffè una sovvenzione di 4 milioni di dollari come parte del suo accordo del 2022 per costruire un programma fedeltà basato su NFT che ora è in fase di chiusura.

GoToVan/Wikimedia Commons, modified by CoinDesk

Finanças

Polygon Labs pagó 4 millones de dólares para albergar la incursión condenada al fracaso de Starbucks en las Cripto

El desarrollador de blockchain otorgó al gigante del café una subvención de $4 millones como parte de su acuerdo de 2022 para construir un programa de lealtad impulsado por NFT que ahora se está cerrando.

GoToVan/Wikimedia Commons, modified by CoinDesk

Finanças

Nagbayad ang Polygon Labs ng $4M para i-host ang Starbucks' Doomed Foray Into Crypto

Binigyan ng blockchain developer ang coffee giant ng $4 million grant bilang bahagi ng kanilang 2022 deal para bumuo ng NFT-powered loyalty program na ngayon ay isinasara na.

GoToVan/Wikimedia Commons, modified by CoinDesk

Web3

Google Plays Nice With NFTs, Starbucks Puts Ex-MLB Star’s NFT Project on Deck

Google is allowing NFTs in games in its play store, while Starbucks recruits Micah Johnson’s Aku character for its next at-bat with NFTs.

Google play on a laptop (Getty Images)

Web3

Starbucks Teams Up With Micah Johnson's Aku NFT Project

The next Starbucks Odyssey Journey will feature a Stamp "designed by Aku" and include a $100,000 donation to Blessings in a Backpack, a non-profit tackling food insecurity among children.

Aku (Opensea, modified by CoinDesk)

Web3

Technology Is Blocking Mass Adoption of Web3

The clumsy and confusing user experience of onboarding into Web3 is preventing broad adoption, but technological improvements are the solution, says a panel of Web3 executives at Consensus 2023.

Ariel Wengroff, Ledger (Shutterstock/CoinDesk)

Vídeos

Starbucks Odyssey Brews Second Serving of NFTs

Starbucks Odyssey’s first drop of non-fungible tokens (NFTs), which the coffee company calls “Stamps,” hit a few bitter notes. But the coffee company’s Web3 loyalty program did what beta programs should do and let the company learn from its mistakes. "The Hash" team discusses what changed with “The Starbucks First Store Collection,” the second NFT drop.

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