Marketing
Airdrops Are a Marketing Ploy (And That's OK)
A currency is nothing if not widely used, and that can't be achieved unless people make some cost-incurring effort to encourage widespread usage.
Email Service MailChimp to Block ICO, Crypto Marketing
Email distribution company MailChimp will bar marketing campaigns for cryptocurrencies and initial coin offerings next month.
KFC Canada Is Accepting Bitcoin for Fried Chicken
Fried chicken chain KFC Canada is accepting bitcoin for a limited time for a so-called "Bitcoin Bucket."
What's Horsepower? Or How to Differentiate Your Blockchain Startup
Having difficulty marketing your decentralized startup? Fear not, the past yields clues for how new disruptive tech can differentiate.
An Open Letter to Decentralized Protocols Looking for Growth
Marketing expert Jeremy Epstein discusses the importance of the brand for blockchain startups in this open letter to the industry.
How Savvy Marketing Can Burst the 'Blockchain Bubble'
A look at the challenges marketers – and the broader blockchain technology community – face when attempting to win new enthusiasts to the tech.
Bitcoin Job Fair Proves Digital Currency Needs More Than Code
Top bitcoin companies used this weekend's Bitcoin Job Fair to scout for sales, development and marketing talent.
Why Bitcoin Needs its Own 'Got Milk?'
Bitcoin as a brand is in dire need of some work, argues brand strategist Adam Hanft.
‘500 Startups’ Recruits Ex-MySpace VP to Mentor Bitcoin Businesses
The startup incubator is bringing on entrepreneur Sean Percival as a partner to help facilitate bitcoin-related investments.
Humint Hopes to Custom-Build Altcoins for Brands
Could company-branded altcoins be on the horizon? Humint thinks so.
