Marketing


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Bitcoin Influencer Dan Held Steps Back From Kraken’s Marketing Team

The soon-to-be former marketing director will instead focus on a personal consulting gig.

Dan Held's bitcoin kicks at a Stacks event in Miami (Danny Nelson/CoinDesk)

Videos

Influencer Insights on New-Age Marketing and How to Grow a Brand Online

Influencers and entrepreneurs Sabrina Sadeghian (4AM Skin) and Nicole Shiraz (Nalia Swim) explain to “New Money” hosts Spencer Dinwiddie and Solo Ceesay how they utilized the internet to grow their brands, discussing what marketing looks like in the age of social media.

CoinDesk placeholder image

Videos

Crypto.com CEO Acknowledges 400 Customer Accounts Were Hacked

The CEO of Singapore-based centralized crypto exchange Crypto.com, Kris Marszalek, confirmed Wednesday 400 accounts were hacked earlier this week. "The Hash" team discusses the potential repercussions for Crypto.com amid a marketing blitz and what this could mean for the future of decentralized exchanges.

Recent Videos

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Note to Brands: Crypto Isn’t Funny Money. It’s Community

How marketers can engage with crypto folk (and how not to).

Sandbox's metaverse

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Coinbase Names Former Facebook Executive as CMO

Kate Rouch spent more than a decade at the social media giant.

Coinbase, Nasdaq, direct listing

Märkte

Crypto Has a Marketing Issue

There’s a troubling cultural trend around cryptocurrency, one that encourages retail investors to “ape into” the market in search of riches.

godot

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No Joke: Chipotle to Give Away $200K in Free Burritos and Bitcoin on April 1

The promotion was inspired by the former Ripple exec who lost the password to his bitcoin-filled hard drive.

Chipotle burrito

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Crypto Influencers Are Following the Beauty Playbook – Even if They Don't Know It

Here's how influencer marketing drives the crypto industry – especially for product sales like hardware wallets and debit cards.

Michelle Phan (Credit: Mark Sacro for CoinDesk)

Märkte

Brexit Divorce Is Advertising Opportunity for Crypto Firms

As the United Kingdom left the European Union this week, the Paris-based hardware provider Ledger and Vienna-based exchange Bitpanda made their thoughts known on the theme of “Brexit.”

Bitpanda's London billboard.

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