BTC logo
BTC
$111,322.04
1.56%
ETH logo
ETH
$4,055.77
2.86%
USDT logo
USDT
$1.0005
0.03%
BNB logo
BNB
$1,187.03
0.88%
XRP logo
XRP
$2.4544
1.24%
SOL logo
SOL
$197.13
2.02%
USDC logo
USDC
$0.9999
0.00%
TRX logo
TRX
$0.3223
1.66%
DOGE logo
DOGE
$0.1995
0.68%
ADA logo
ADA
$0.6785
1.26%
HYPE logo
HYPE
$39.19
0.10%
LINK logo
LINK
$18.44
0.55%
USDE logo
USDE
$1.0002
0.04%
XLM logo
XLM
$0.3298
0.77%
BCH logo
BCH
$524.86
0.69%
SUI logo
SUI
$2.7039
2.79%
AVAX logo
AVAX
$22.12
0.64%
WBT logo
WBT
$42.18
0.10%
LEO logo
LEO
$9.6284
0.03%
HBAR logo
HBAR
$0.1826
1.11%
BTC logo
BTC
$111,322.04
1.56%
ETH logo
ETH
$4,055.77
2.86%
USDT logo
USDT
$1.0005
0.03%
BNB logo
BNB
$1,187.03
0.88%
XRP logo
XRP
$2.4544
1.24%
SOL logo
SOL
$197.13
2.02%
USDC logo
USDC
$0.9999
0.00%
TRX logo
TRX
$0.3223
1.66%
DOGE logo
DOGE
$0.1995
0.68%
ADA logo
ADA
$0.6785
1.26%
HYPE logo
HYPE
$39.19
0.10%
LINK logo
LINK
$18.44
0.55%
USDE logo
USDE
$1.0002
0.04%
XLM logo
XLM
$0.3298
0.77%
BCH logo
BCH
$524.86
0.69%
SUI logo
SUI
$2.7039
2.79%
AVAX logo
AVAX
$22.12
0.64%
WBT logo
WBT
$42.18
0.10%
LEO logo
LEO
$9.6284
0.03%
HBAR logo
HBAR
$0.1826
1.11%
Opinion
|Culture Week 2023
Share this article

The Australian Open Goes Full Web3

January’s tennis grand slam shows how brands can embrace the metaverse for increased fan engagement.

By Jeff Wilser
Updated Jun 14, 2024, 7:30 p.m. Published Mar 13, 2023, 1:43 p.m.
(Josephine Gasser/Unsplash, modified by CoinDesk)
(Josephine Gasser/Unsplash, modified by CoinDesk)