Starbucks


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Why Did Starbucks' Web3 Project Fail?

Starbucks announced that it is sunsetting Odyssey, the 18-month experiment that uses collectible non-fungible tokens as the anchor of a loyalty program. According to two people familiar with the matter, Polygon Labs paid $4 million to collaborate with the coffee giant in 2022. CoinDesk's Jennifer Sanasie weighs in on Starbucks' failed attempt at entering the crypto space.

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Why ETH ETFs Might Not Get Approved; 3AC's Kyle Davies Not Sorry

"CoinDesk Daily" host Jennifer Sanasie breaks down the biggest headlines impacting the crypto industry today, including a Bloomberg analyst's prediction that ether ETFs likely won’t get approved in May. Plus, 3AC co-founder, Kyle Davies, speaks up about the company's bankruptcy; and Polygon Labs paid $4 million to Starbucks for the coffee company’s now failed Web3 project.

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Finanza

Polygon Labs ha pagato 4 milioni di dollari per ospitare l'incursione fallita di Starbucks nel settore Cripto: fonti

Lo sviluppatore di blockchain ha concesso al colosso del caffè una sovvenzione di 4 milioni di dollari come parte del loro accordo del 2022 per la creazione di un programma fedeltà basato su NFT, che ora è in fase di chiusura.

GoToVan/Wikimedia Commons, modified by CoinDesk

Video

Aku Creator Micah Johnson on Starbucks Partnership, Web3 Outlook

Starbucks' Web3 loyalty program Odyssey is launching a new 'Journey' for its next digital collectible Stamp, in collaboration with NFT collection Aku. Aku creator and former MLB Player Micah Johnson shares his insights into the Starbucks partnership and what to expect from "Aku Adventure." Plus, Johnson's take on the future of Web3 in entertainment and the downturn in the NFT market.

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Sen. Tuberville Calls on DOJ, SEC to Investigate Prometheum; Could Bitcoin Reach $120K by 2024?

“CoinDesk Daily” host Jennifer Sanasie discusses the hottest stories in crypto, including why one bank predicts bitcoin (BTC) could rise to $120,000 by the end of 2024. Sen. Thomas Tuberville is asking the SEC and DOJ to look into crypto broker Prometheum. Lawyers for Grayscale are criticizing regulators for approving a leveraged bitcoin-based exchange traded fund. And, a closer look at Starbucks' latest NFT collaboration.

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Web3

Starbucks collabora con il progetto Aku NFT di Micah Johnson

Il prossimo Starbucks Odyssey Journey sarà caratterizzato da un francobollo "disegnato da Aku" e includerà una donazione di 100.000 dollari a Blessings in a Backpack, un'organizzazione non-profit che combatte l'insicurezza alimentare tra i bambini.

Aku (Opensea, modified by CoinDesk)

Web3

Notizie Web3 dal consenso

Un'edizione speciale di The Airdrop a terra ad Austin durante il festival di CoinDesk.

Daniel Alegre, CEO, Yuga Labs and Rosie Perper, Deputy Managing Editor, Web3, CoinDesk (Shutterstock/CoinDesk)

Web3

Starbucks Odyssey prepara una seconda porzione più fluida di NFT con la collezione "First Store"

I membri del programma fedeltà Web3 che avevano due francobolli unici nel portafoglio hanno potuto accedere alla prevendita prima che questa venisse aperta al resto del gruppo beta.

(Starbucks)

Web3

Starbucks Odyssey lancia "The Siren Collection", il suo primo NFT Drop in edizione limitata

I membri di Starbucks Odyssey, il programma fedeltà attualmente in versione beta, hanno potuto acquistare fino a due "francobolli" da un'edizione di 2.000 raffiguranti l'iconica sirena del marchio, ma il lancio non è stato privo di problemi.

Siren (Starbucks)

Video

What Does Web3 Actually Mean?

Brands like Nike, Starbucks and Gucci have started to make big bets on Web3 through non-fungible token (NFT) sales or metaverse activations. Web3 has also been increasingly adopted in the crypto industry to refer to the future of the internet. So what does this futurist vision actually mean? CoinDesk's Doreen Wang explains.

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