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VeChain’s Sunny Lu Wants to Tokenize Sustainable 'Human Behavior' Like Driving a Tesla
At Consensus Toronto, VeChain is debuting new infrastructure that combines RWAs, AI agents, and NFT staking to make crypto usable by everyone.
Updated May 13, 2025, 6:07 p.m. Published May 13, 2025, 1:29 p.m.
What to know:
- VeChain, led by CEO Sunny Lu, has been pioneering real-world asset tokenization since 2017, well before it became a mainstream trend in the crypto industry.
- The company is now focusing on 'tokenizing human behavior' by linking everyday actions like recycling to blockchain rewards, aiming to make sustainability measurable and incentivized.
- VeChain is enhancing user accessibility by integrating AI agents and simplifying staking processes, with plans to showcase its advancements at the upcoming Consensus 2025 event in Toronto.
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