Web3
The Brains Behind Starbucks Rewards Help Push Coffee Chain Giant Into Web3
Starbucks Rewards is one of the most successful loyalty programs in retail, with about 60 million memberships worldwide. Adam Brotman, the brains behind Starbucks Rewards, is now the co-CEO of Forum3 and helping the coffee giant with Starbucks Odyssey, its Web3-powered loyalty program. As one of CoinDesk's Most Influential 2022, Brotman joins "The Hash" to discuss the significance of expanding the rewards system to blockchain and incorporating digital collectibles.
Polygon Studios CEO on Partnership With Starbucks
Polygon’s business-development team has managed to land partnerships with major brands entering the Web3 space, including Nike, Reddit, Meta and Robinhood. Polygon Studios CEO Ryan Wyatt, who made CoinDesk's Most Influential 2022 list, discusses the details of their latest collaboration with Starbucks and his outlook for mainstream adoption of crypto.
Starbucks Launches Beta of Web3 'Odyssey' Loyalty Program
The test of the experiential program combines customer loyalty rewards with NFT collecting and other gamified elements.
Starbucks Unveils Web3-Powered Rewards Program Beta for Select Members
Starbucks has officially launched the beta testing of “Starbucks Odyssey,” a rewards program powered by Web3 technology. “The Hash” panel discusses what this means for mainstream adoption of crypto and the growing NFT market.
NFT Marketplace Magic Eden Pushes Further Into Gaming With New Hire
Chris Akhavan will take on the new role of chief gaming officer to build the marketplace’s Web3 gaming strategy following its expansion to the Polygon network.
Steve Aoki and 3LAU Launch PUNX Music Project Using CryptoPunks IP
The DJs and NFT enthusiasts are teaming up on an "audio-visual IRL-meets-metaverse supergroup."
ImmutableX NFTs Now Available on Nifty Gateway
NFTs from Web3 games powered by Ethereum scaling product ImmutableX are now available on Gemini-owned NFT marketplace Nifty Gateway. "The Hash" panel discusses what this means for the blockchain gaming industry.
'Do You Believe In Second Chances?' Another DAO Is Raising Funds to Buy a Copy of the US Constitution
Inspired by ConstitutionDAO's attempt last year, the unaffiliated ConstitutionDAO2 received $34,000 in public contributions on its first day.
Vayner3 President on Connecting Traditional Brands with Web3
Vayner3, the Web3 arm of Gary Vaynerchuk's VaynerMedia, is onboarding mainstream companies like KFC and Crocs into the world of Web3. Vayner3 president Avery Akkineni, who also made CoinDesk's Most Influential 2022 list, joins "The Hash" to discuss the corporate appetite for Web3 and how the space could evolve in the wake of the recent crypto contagion.
