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Without Wallet Awareness, We’re Just Building Another Web2

To unlock the full potential of Web3, it’s imperative for marketers to personalize content based on the pseudonymous data in your wallet, says PeteCoin, VP of Growth, Serotonin.

Updated Jun 14, 2024, 5:03 p.m. Published May 23, 2024, 1:23 p.m.
(BlackSalmon/Getty Images)
(BlackSalmon/Getty Images)