Satoshi’s Unappreciated Marketing Genius, Feat. Dan Held
There is a constant free market competition to define the Bitcoin narrative, and Kraken’s Dan Held argues this is part of what makes the protocol so strong.

There is a constant free market competition to define the Bitcoin narrative, and Kraken’s Dan Held argues this is part of what makes the protocol so strong.
For more episodes and free early access before our regular 3 p.m. Eastern time releases, subscribe with Apple Podcasts, Spotify, Pocketcasts, Google Podcasts, Castbox, Stitcher, RadioPublica, iHeartRadio or RSS.
This episode is sponsored by Bitstamp and Crypto.com.
Satoshi Nakamoto is often recognized for his technical genius in solving the double-spending problem. He is also widely revered for his willingness to walk away from the protocol to make it stronger, something no other entrepreneur who has created anything on the scale of Bitcoin has ever done.
See also: Sorry, Bloomberg: Here Are 6 Reasons Why 2020 Is a Great Year for Bitcoin
What people discuss less often is Satoshi’s marketing instincts. In this illuminating conversation, serial bitcoin entrepreneur Dan Held argues:
- Satoshi had strong instincts about how price would drive bitcoin adoption
- The bitcoin white paper document was a marketing pitch aimed specifically at the cypherpunks
- The competition between bitcoin narratives is something that gives the protocol strength
- The competition to shape bitcoin's narrative is truly free and open to all
Find our guest online:
Website: danheld.com
Twitter: @danheld
For more episodes and free early access before our regular 3 p.m. Eastern time releases, subscribe with Apple Podcasts, Spotify, Pocketcasts, Google Podcasts, Castbox, Stitcher, RadioPublica, iHeartRadio or RSS.
More For You
Solana CME Futures Fell Short of BTC and ETH Debuts, but There's a Catch

When adjusted for asset market capitalization SOL's relative futures volume looks better, K33 Research noted.
What to know:
- Solana's SOL futures began trading on the Chicago Mercantile Exchange (CME) on Monday, with a notional daily volume of $12.3 million and $7.8 million in open interest, significantly lower than the debuts of bitcoin (BTC) and ether (ETH) futures.
- Despite the seemingly lackluster debut, when adjusted to market value, SOL's first-day figures are more in line with BTC's and ETH's, according to K33 Research.
- Despite the bearish market conditions, the launch of CME SOL futures offers new ways for institutions to manage their exposure to the token, said Joshua Lim of FalconX.