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Analysis: Coinbase Is Buying Bitcoin, Just Don’t Call It a Treasury Strategy.

Coinbase has bitcoin on the balance sheet, but management wants to be clear it's not taking the Michael Saylor/MSTR approach.

Updated May 12, 2025, 3:12 p.m. Published May 10, 2025, 11:30 a.m.
Coinbase CEO Brian Armstrong at the White House
Coinbase CEO Brian Armstrong at the White House