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British Fashion Brand Burberry Releases First NFTs
The label said that the digital B Series collection will feature limited-edition product drops.
Luxury fashion brand Burberry has launched its first non-fungible token (NFT) collection in partnership with Mythical Games.
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- The latest luxury brand to embrace NFTs, Burberry will feature its items via Blankos Block Party, a game with digital vinyl toys known as Blankos that live on the blockchain.
- The 165-year-old British fashion brand said the digital collection, dubbed Burberry’s “B Series,” will feature limited-edition product drops.
- The NFTs will be available for in-game purchase via the Blankos Block Party marketplace on August 11.
- The brand said it is hoping to unlock value for the gaming community by encouraging players to interact with its brand in an environment that celebrates art and design.
- Most recently, Dolce & Gabbana announced via twitter it had partnered with the luxury marketplace UNXD to launch NFT wearables.
- In July, 4K, a novel marketplace that issues NFTs paired with luxury items held in storage, raised $3 million in a seed round of funding that was led by Electric Capital, ConsenSys and IDEO CoLab Ventures.
Read more: Louis Vuitton, Cartier, Prada to Use Bespoke Blockchain to Tackle Counterfeit Goods
#TheBSeries has gone fully digital. We’ve created a vinyl NFT toy, the limited-edition character Sharky B, and accessories inspired by our #TBMonogram for the game #Blankos Block Party.
— Burberry (@Burberry) August 4, 2021
Available on Wednesday 11 August 11pm BST, 3pm PSThttps://t.co/RhCv8gGvgp pic.twitter.com/OwrrowKF4d
Tanzeel Akhtar
Tanzeel Akhtar has contributed to The Wall Street Journal, BBC, Bloomberg, CNBC, Forbes Africa, Financial Times, The Street, Citywire, Investing.com, Euromoney, Yahoo! Finance, Benzinga, Kitco News, African Business Magazine, Hedge Week, Campden Family Office, Modern Investor, Spear's Wealth Management Magazine, Global Investor, ETF.com, ETF Stream, CIO UK, Funds Global Asia, Portfolio Institutional, Interactive Investor, Bitcoin Magazine, CryptoNews.com, Bitcoin.com, The Local, The Next Web, Mining Journal, Money Marketing, Marketing Week and more. Tanzeel trained as a foreign correspondent at the University of Helsinki, Finland and newspaper journalist at the University of Central Lancashire, UK. She holds a BA (Honours) in English Literature from the Manchester Metropolitan University, UK and completed a semester abroad as an ERASMUS student at the National and Kapodistrian University of Athens, Greece. She is NCTJ Qualified - Media Law, Public Administration and passed the Shorthand 100WPM with distinction. She does not currently hold value in any digital currencies or projects.
