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How Sam Bankman-Fried Mastered the Art of Crypto Marketing

The “most generous billionaire” weaponized altruism to built an almost mythical brand, Web3 marketing expert Tim Haldorsson writes.

Updated Jun 14, 2024, 3:14 p.m. Published Nov 7, 2023, 9:23 p.m.
(MIT Bitcoin Club, Mercatus Center, Cointelegraph/Wikimedia Commons, modified by CoinDesk)
(MIT Bitcoin Club, Mercatus Center, Cointelegraph/Wikimedia Commons, modified by CoinDesk)