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paul Hiebert
Videos
Crypto Takes Center Stage at Super Bowl 2022
This year for the first time, Super Bowl viewers were shown advertisements from a number of crypto companies, including Coinbase, FTX, Crypto.com and eToro. Adweek Consumer Goods reporter Paul Hiebert discusses his take on the most effective crypto ad and its impact on the markets. Plus, the broader significance of this moment in TV history for bringing mainstream blockchain awareness.
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