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Jeff Koons’ First NFT Project Is a Riff on Crypto’s ‘Moon’ Meme

He’s one of the most high-profile visual artists to venture into the world of digital collectibles.

Jeff Koons poses in front of one of his pieces on display in Florence, Italy, in 2021. (Laura Lezza/Getty Images)
Jeff Koons poses in front of one of his pieces on display in Florence, Italy, in 2021. (Laura Lezza/Getty Images)