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Navigating Platforms: Searching for the Best Audience, Brand Builds and Payouts for Creators
How to identify the different roles each platform plays when growing your brand.
Listen or watch all the new CoinDesk podcast episodes wherever you want.
ABOUT
Twitter, Instagram, YouTube, TikTok: Which to choose? With so many popular social media platforms today, content creators may feel lost in the sea of apps.
Chaz Smith, Eric Struk and Chozus join “New Money” hosts Spencer Dinwiddie and Solo Ceesay to weigh in on the benefits and challenges of the many social media platforms. These influencers take a methodical approach to their content, homing in on their audience, branding and “it” factors. Each creator’s unique talents are represented better by one platform or another, and identifying that selection is a key step towards success.
Outside of gathering audiences on these platforms, Chaz, Eric and Chozus have identified a difference in the brand treatment received across platforms. There’s a legacy respect embedded in YouTube that often results in higher payouts for creators.
Listen to learn more about which platforms are best for creators at every stage of success.
“New Money With Spencer and Solo” is produced by CoinDesk. Our theme music is “Street Knowledge” by KC Carter. Art design is by Calaxy/Coindesk.
HOSTS
Solo Ceesay
Solo Ceesay is the COO and Co-Founder at Calaxy. Before co-founding Calaxy, Solo held the position of Securitization Investment Banker at Citigroup Global Markets after graduating from the Wharton School of Business. He aspires to bridge the gap between fans and creators that legacy media has created by using the limitless capabilities of distributed ledger technology. Solo is passionate about sports, having spent several years as a member of the football team at UPenn.
EPISODES
From Reality TV to Behind Your Phone Screen: Catching Up With the Victor Twins
Spencer, Solo and the Victor Twins discuss the future of decentralized social media powered by crypto and blockchain ...
Mar 30, 2022
New Technology and How It’s Impacting Sports
The hosts are joined by former WNBA player Imani McGee-Stafford, Atlanta Falcons linebacker Foye Oluokun and Renee Mo...
Mar 23, 2022
So You Want to Be in Entertainment? Exploring Hollywood’s Biggest Challenges
Recording artists Biddl3, actress GG Townson and producer Carey explain their corners of the entertainment world, con...
Mar 16, 2022
Playing to Win: How Gamers Are Using Crypto and Where the Market Is Going
Popular competitive gaming experts Denver Moore, known as “That Denver Guy,” and Cole Rodey from The Rodey Bros join ...
Mar 9, 2022
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