Adam Hanft

Adam Hanft is a brand strategist and founder of Hanft Projects, a consultancy firm that has worked with, among others, McKinsey, Microsoft, Conduit, Fidelity and Match.com.

Adam Hanft

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Markets

Why Bitcoin Needs its Own 'Got Milk?'

Bitcoin as a brand is in dire need of some work, argues brand strategist Adam Hanft.

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