BTC
$107,656.74
-
0.07%ETH
$2,477.81
+
1.31%USDT
$1.0002
-
0.00%XRP
$2.1856
-
0.11%BNB
$653.69
+
0.56%SOL
$150.18
-
0.46%USDC
$0.9999
+
0.00%TRX
$0.2776
+
0.80%DOGE
$0.1659
+
0.78%ADA
$0.5680
+
0.54%HYPE
$39.70
+
3.40%WBT
$46.61
-
1.21%BCH
$497.28
+
1.23%SUI
$2.7976
-
0.97%LINK
$13.29
-
1.22%LEO
$9.1344
+
0.52%AVAX
$18.19
+
0.49%XLM
$0.2373
-
0.81%SHIB
$0.0₄1153
-
0.39%LTC
$86.27
-
0.66%Sign Up
- Back to menuCryptocurrencies
- Back to menuResearch
- Back to menu
- Back to menu
- Back to menu
- Back to menu
- Back to menuWebinars
Odyssey
Videos
Why Did Starbucks' Web3 Project Fail?
Starbucks announced that it is sunsetting Odyssey, the 18-month experiment that uses collectible non-fungible tokens as the anchor of a loyalty program. According to two people familiar with the matter, Polygon Labs paid $4 million to collaborate with the coffee giant in 2022. CoinDesk's Jennifer Sanasie weighs in on Starbucks' failed attempt at entering the crypto space.
Pageof 1